Advocacy Avenue

Learn what social media is and how these tools can power your broader public affairs, communications and advocacy efforts. Integrating these tools requires methodically moving through a series of steps.

Are you ready?

Not sure?

Amplify offers the following services:

Internal Education – Staff, volunteers, members and executives need to understand social media tools – what they are, how they work, how they are used by others, and the challenges and benefits of using them.

• Tutorials
• Bootcamps
• Supporting documents including Glossaries, Best Practices and Metrics Calculation Tools

Needs Assessment – Amplify will employ its social media needs assessment process to determine resource availability (staff, skills, budget, policies, procedures), to identify obstacles and options, and to outline next steps, including analyses of competition and public perception.

• Reports
• Presentations
• Recommendations
• Blog Scans
• Baseline Analytics
• Goal Setting

Stategy and Implementation – Amplify can help you determine which social media tools are best to incorporate

• Integration with overall communication/advocacy campaign
• Strategic phase-in and use of tools

Build and Integrate Tools – Amplify is proud of its creative design team and its experienced social media architects.

• Design Creative
• Production Work
• Account Set-UP
• Campaign Management
• Strategic and Tactical Advice

Maintain, Measure and Modify – Amplify will work with you to collect performance data, analyze it, and recommend ways to improve.

• Progress Reports
• Traffic Updates
• Data Analyses
• Content Management
• Technical Support
• Strategic Council