World AIDS Day answered this question on December 1. The HubSpot marketing blog described the participation from Facebook, Twitter, YouTube, Flickr, and even Google. Each site let its users participate in spreading AIDS awareness in a way that matched its mission (change your Facebook profile picture, make your tweets display in red, add a picture of a printed sign to a Flickr group…).

So what lessons can you learn from the World AIDS Day social media campaign? Instead of limiting your efforts to one specific site, take advantage of the variety social media offers by spreading your message through multiple channels. Such a multi-faceted social media campaign that elicits the power of multiple sites enables increased visibility and the opportunity to reach a larger audience.

An integrated campaign will reach more supporters and create greater awareness – when you have the time and partners to pull it off.

If you answered YES to both questions… Great — you’re perfect for the new group Women Who Tech.  The group recently launched on Facebook, now has an awesome website, and is getting ready for the first ever Women Who Tech TeleSummit on March 31, 2008.  The group’s mission is to help break down the barriers and moblize around our male-dominated industry.  I’m also excited because women in this industry tend to be so creative and interesting.  Plus, the group is even feeding my Twitter addiction with a Twitter feed!