I’ve mentioned before that one of the big lessons of online campaigning is to budget for continuing web development. Here’s a great example of why you need to do that, from Talking Points Memo:
About two weeks ago, I took a screen-capture of the front page of Crist’s campaign site shortly before he announced his party switch. One element of the site that caught my eye was an image linking to an issues page, which said: “*Consistent Leadership* The Charlie Crist Conservative Record.” This had been a part of his site for some months, in an effort to defend credentials on the right when he was running in the Republican primary against Marco Rubio.
Now the “consistent leadership” remains, but in a slightly different form: “*Consistent Leadership* The Charlie Crist Record.” The word “conservative” has been deleted.
Here is the before picture:
And here is the after picture:
