Like the Obama campaign’s online organizing, the Scott Brown campaign for Senate in Massachusetts is getting mainstream attention. It’s normal that Personal Democracy Forum would comment about the Brown campaign’s use of Google tools. But Wired talking about its online organizing, fundraising, and word of mouth?
For his run to fill a U.S. Senate seat held by U.S. Sen. Edward Kennedy for decades, in a state where registered Democrats outnumber Republicans 3 to 1, Brown invested early in an online campaign that drew supporters, turned them into active volunteers, contributors and advocates, and laid the foundation to exploit a tidal wave of excitement and enthusiasm that rose unexpectedly in the last weeks of the campaign. The image of Brown taking time to shake hands with every single supporter who showed up at his victory celebration the night of the election is an image of how he sees the online campaign: as a way of meeting and connecting with people who want to be involved.
For the story from Prosper Group, online consultants to the campaign, read What Brown did right online, Behind the scenes of the Brown moneybomb, and The other Scott Brown campaign “bomb” from their blog.
Tags: ning, online organizing, senate
