The FTC’s new blogger endorsement guidelines may change advocacy as well as corporate marketing. The Post Tech blog writes:
A change in the guidelines may also affect lobbyists in Washington: companies will now have to dislcose[sic] their financial ties to studies by research institutes that they fund and cite to promote their positions.
If you blog, if you have a blogger relations program, or if you fund policy research, keep an eye on these guidelines as the FTC begins to enforce them.
