After last week’s launch of our new group blog, Disruptive Women in Health Care, we’re back.
Starting a Group Blog series:
- Introduction
- Preparation – Strategy
- Pre-Launch – Expectations
- Launch – Execution
- Post-Launch – Growth / Conclusion
Designing and building your group blog will be almost exactly like
creating an individual blog, so there’s no reason to discuss it at
length here. The only obvious addition (other than more user accounts)
is that you’ll need to set up a reminder system, so bloggers know when
they’re supposed to post.
The sponsoring organization will probably be responsible for the launch
strategy: contacting all those bloggers you found in the preparation
stage and recruiting them to link to you, as well as more traditional
public relations. You should be at least copied on any media requests
to the bloggers, and if one of your bloggers receives a request they
should make sure you hear about it immediately.
The sponsoring organization will probably have primary responsibility
for monitoring comments and responding as detailed in the comment
policy. Plan staffing for the blog accordingly, and realize that as
your audience grows comment management will take more time.
