The Center for American Progress hosted their most recent Internet Advocacy Roundtable last Thursday. The topic was online advertising for advocacy campaigns and the theme was definitely TARGETING. The possibilities are endless – demographics, behavior, geography by IP, search terms, and more. But as Kerry MacKay of Washington Post Newsweek Interactive commented– "Just because you can, doesn’t mean you should," warning of oversaturating your audience and experiencing diminishing returns. Definitely something to think about when you are deciding where to spend your online advertising budget!
Advocacy Avenue
offline communications ~ traditional online advocacy ~ social media
