Politico’s recent article, Netiquette: How to befriend a blogger, has inspired a fairly robust response from Burt Edwards, one of the readers at epolitics.com.
"I found the seven listed ‘tips to make sure you’re reaching bloggers most efficiently’ was walking the line between obvious and odd — ‘odd,” as in, ‘disturbingly oblivious to what I think most of us would consider standard good public affairs practices’."
Be sure to read the reporter’s response in the comment section.
"I appreciate your feedback on this. Yes, much of this is obvious to bloggers and should be obvious to PR professionals… My conclusion is that most of these people are either completely clueless or incredibly lazy. Or maybe both."
Sadly, he is probably right. Regardless, Burt’s comments are valid. Read this exchange if only to understand what your colleagues/competition may be doing and act accordingly. 
- Kevin
